SOURCING ANALYSIS OF PANTS AND TROUSERS INTO THE EU
By Malcolm Newbery | November 2018
Marketing departments, buyers and merchandisers, and sourcing and supply chain managers all are required by their businesses, be they own label retailers or wholesale brands, to analyse data. I explain how to use trade data to arrive at informed decisions on what to source (product) and from where to source it (geography and suppliers)
The article analyses
- One garment destination market, the European Union (EU)
- For one product category, pants and trousers
- For both men and women
- For the top exporters into the EU (those with more than a 1% share). This turned out to be 21 countries with a combined share of 90.6%
It then categorises them into
- Low cost countries
- Countries “local” to th EU
- Internal EU trade
and highlights the major players
Finally, it investigates average import prices from each supplier category. By doing this experiment using the just-style re:source database, I have more facts to back up my sourcing decisions. I am sure the facts can also be used by marketing and sourcing managers to inform the decisions they have to take on behalf of their companies.
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